Perhaps not right away, but as time passes they will slowly change things to better suit that piece. But that is just opinion after all.Ĭlients are going to mangle, degrade, alter, bastardize, or otherwise ruin your logo if they ask this question. If the client indicates they want to "match the font", I may express my opinion that doing so is unwarranted and that the brand/logo shouldn't be seen as dictating the overall type choices for any design. I will, however, explain that I used XXXX as a general basis but have altered the letterforms to better solidify the overall brand design and although similar to XXXXXX, there is no font which will match the specific glyphs in the logo. So, if asked "what font did you use", I don't hide the name of the typeface, I tell they straight up. Therefore, although type may be based upon some particular typeface, it's generally not a straight out "font". I much prefer to design type as much as any symbology in a logo. * Correctly licensed with details on how to obtain further licenses if needed and relevant. the time spent will save you more headaches in the future and help your with a bit of clarity. But issues like this are exactly why there needs to be some guidelines and why a little bit of planning and forethought will save you a lot of trouble further down the line.Īs for you current issue I'd draw up a quick few-page usage document with guidelines and reasoning on which fonts should and shouldn't be used (and logo usage etc.). it all depends on the client, the brand, extent of the project etc. I've created 20 page brand guidelines and simple 2 page logo usage guidelines. How complex and in-depth your usage guidelines are can vary a lot. "Please use such and such fonts as described in the brand guidelines". Your answer to such requests in the future is then. Logo usage and accompanying typography guidelines should be laid out clearly and any relevant font files * supplied with the guidelines.
Good branding relies on consistency and without clear codified usage guidelines then consistency is next to impossible. You should supply with the identity a brand guidelines and usage document.
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